Graphic and Web Design Blog

A Website Lead Generation Document is a strategically designed digital asset on a company's website, with the primary goal of capturing visitor information, such as names and email addresses. Typically, these documents take the form of downloadable…

A plug-in, put simply, is a piece of software that adds new features or extends functionality on an existing application. When it comes to websites, these are paramount to ensuring functionality, improving speed and efficiency, and maximizing…

Website builders - what you should know... Are you thinking of creating your own website using one of the many DIY website builders out there? If so, you'll need to read this, as it may save you from any headaches down the line... Your head…

Websites that work – what does that mean? If you’re wondering what aspects are vital for a well built and engaging website, keep reading! There are a number of reasons why the websites we create here at Merge Media work…

What is a vector file? A vector file is a small, scalable and editable image that graphic designers use to create logos. Vector images are ideal for company logos, banners and other branding collateral that often require scaling. It is common…

Your logo is the face of your brand and you want consumers and customers to make valuable associations between your logo and your brand. There are a number of qualities that all effective logos have and among these qualities is clarity in…

Here are the 6 biggest mistakes people make when it comes to branding... 1 - A Weak Name When it comes to branding, whether you are launching a new product, business or service getting the name right is the first step to success. The first…

At Merge Media, we know how fundamental a strong brand image is for any successful business. What excites us is creating brand identities from the logo stage, then following that through to business cards, stationery and brochure design and…