What is a vector file?
A vector file is a small, scalable and editable image that graphic designers use to create logos.
Vector images are ideal for company logos, banners and other branding collateral that often require scaling. It is common for graphic designers to use vector based images as the starting point for their design projects because it gives us the ability to resize logos and design work without the loss of image quality. Adobe Illustrator is the main software which specialises in vector work. Vector files come in a few different formats including; EPS, SVG and AI.
Vector Graphics VS Raster Graphics
People often get raster graphics and vector graphics mixed up. Raster graphics contain minuscule pixels that define the colours and edges of shapes. When you zoom in on raster images you’ll notice that the pixels become very noticeable and defined and the edges and details become blurry and jagged. Raster graphics can only be scaled down to avoid the heavy pixelation which limits the application of your logo so its best to stay clear and use Vector Graphics. Have a look below at the image to see the huge difference between a vector graphic and raster graphic.
The good thing about a vector file is that they can be converted to JPG and PNG formats which are best used on the web.
Your logo is the foundation of your company image and you want it to leave a lasting impression on your customers so making sure that your logo’s quality stays constant over different media is important.
At Merge Media we always supply the correct vector files to our clients so that when they go to print their logo on signage or company cars etc, they are able to resize the logo without losing image quality and remaining crisp.