With their busy real estate business becoming even more successful, Dave and Dominique from The McCartney Group realised their success was fast outgrowing their dated brand and logo!
It was time to be out with the old and in with the new, with this popular real estate company, in order for them to keep up with the pace their business was growing at, as well as directing their brand towards higher calibre clients.
We wanted their new logo to remain clean, but more readable, while still being able to convey elegance and success. The team at The McCartney Group really do emanate a great sense of style and professionalism and their new logo needed to communicate this succinctly.
The sharp, angular elements of the stylish font chosen for their new logo along with an angular roof shaped feature within shining gold borders, has created a simple, yet sophisticated design.
The byline of ‘Your unfair advantage’ combines a touch of wit and confidence, which describes Dave well! The new design translates effectively across all of their marketing mediums, including billboards, brochures, newspaper ads and their website.
Having worked with Dave McCartney for a number of years now, we understand his personality and brand extremely well, and we’re so happy that we’ve been able to achieve such an engaging and tasteful brand transformation for him and his fantastic team.