Natalie from Skin Esthetics, a peaceful home-based beauty therapy salon in Mellons Bay, was in desperate need of a logo and brand refresh, as her current logo and marketing material was not at all reflecting how she wanted to present her business to her clients.
Skin Esthetics is a luxurious and relaxing beauty therapy salon in one of East Auckland’s most high-end suburbs and Natalie contacted us with this in mind, as her current branding was not at all reflecting these qualities.
The new logo and branding needed to incorporate her chosen and important symbol – that of the hand holding the waterlily. To symbolise elegance and beauty, peace, longevity, unity and balance… everything she wished her clients to experience while receiving their treatments at Skin Esthetics.
The old logo wasn’t a useable vector file and used a dated font without any sort of style or design that a fresh and modern looking logo should have.
The new design we provided for Natalie includes a modern, stylised vector illustration of a hand holding a waterlily, as well as a fresh and contemporary font, using the beautiful teal tones found in the calming decor of the Skin Esthetics salon. There is also a gorgeous marbled looking secondary graphic which ties in the teal and gold tones of the new branding.
Now Natalie has a fresh and modern new logo and appealing branding material, including beautiful new business cards, brochures and gift vouchers to hand to her clients. They will no doubt feel super pampered whilst being in professional hands in this gorgeous Mellons Bay salon!