Busy Body Personal Training

Logo Re-Design

Engaging new logo & branding

Logo Re-Design

Ross Bymolt established Busy Body Personal Training in 2010, and has steered it to becoming a very successful business, targeting professionals who need help to build exercise and wellbeing into their busy lives.

The current logo has been tweaked a few times since launch, but Ross recognises that it needs some work. At the same time, he is also focused on the next step for Busy Body, and has a clear vision for Busy Body Escape – a gym and Personal Training Centre with a big difference.

At Busy Body Escape, the traditional gym environment has been replaced by a New Zealand rainforest. Members are welcomed into a ‘living’ reception area: light, airy, and lush green, just like our very own NZ bush.

See the Busy Body website here: www.busybody.co.nz

The Client

Busy Body Personal Training

Pakuranga Heights,
Auckland

www.busybody.co.nz

Busy Body offers the following:

Personal Training
Weight Loss Help
Boot Camps
Nutrition Plans

The Brief

To evolve the current Busy Body Personal Training logo, in order to modernise it, deal with the issues that we have identified, and to ‘make room’ for the new sister business, Busy Body Escape
To create a new logo for Busy Body Escape that works in conjunction with the new evolution of the Busy Body Personal Training logo
To connect the visual reality of Busy Body Escape with the concept ie this is an invigorating and exhilarating escape to the NZ bush

The Outcome

Busy Body now have a logo and brand that effectively translates across all their marketing mediums – including corporate stationery, signage, embroidery on shirts and their website.

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