NZ Ute Solutions

NZ Ute Solutions first came to us needing a brand that felt strong, practical and built for the trade and adventure market. They needed a visual identity that could appeal to ute owners who use their vehicles for work, weekends and everything in between.

We created their logo and branding using a bold typeface, with a strong blue as the main brand colour.  It also needed to work across a wide range of uses, from the website and social media through to signage, vehicle related marketing and future promotional material.

More recently, we worked with Ruth to bring the brand through into a new website. We kept the same strong typeface and carried the blue branding across the site. We paired this with dark greys and black background sections to create a more rugged, work ready feel.

A big part of the project was organising the website content properly. NZ Ute Solutions offer a range of ute trays, canopies and package options, so the information needed to be easy to follow.

We also worked alongside their social media person and photographer to help create a more cohesive online presence.

The result is a bold, practical brand and website presence that feels modern, confident and ready to grow with the business.