Imagezone

Business Rebranding

Memorable new business branding

Business Rebranding

The Imagezone Business Rebranding project was one of the best we’ve been involved with.

Their logo was dated and in real need of an image revamp to compete with the other players in their industry.

With a move to a new premises on the cards and the need for new signage, they decided it was time to refresh their brand.

See the ImageZone website here: www.imagezone.co.nz

The Client

Imagezone Premier Camera Service & Rental

Grey Lynn,
Auckland

www.imagezone.co.nz

Imagezone is an advanced technical service company that offers complete full technical services to the television and film industry including high-end camera, video and data equipment rental. Imagezone offers the following services:

The Brief

We were chosen to come up with a new, exciting and modern brand that stood out from the competition and reflected the new direction the business was taking, while still retaining the corporate colours that people had come to know them by.

Imagezone’s original logo was dated and used a lot of the bright green which needed to be made more subtle. The new logo had to work well and remain clear across all forms of marketing mediums including web, print and signage.

The Outcome

Imagezone now have a more exciting brand with a logo that translates well at any size. The bright green colour is now more subtle and the fonts used are modern. They were given both a landscape and portrait vector version of their logo for use on different mediums and also a white on black and reversed option for versatility.

BOOK A CONSULTATION

For far too many years our logo was tired, dated and well just plain wrong. New premises, new direction and it was time for that new logo.

Like all new things once the decision was made, we wanted our new logo yesterday. Renee worked tirelessly on a short time frame to come up with a superb selection of great new logos, the winner being everything the old logo wasn’t, stylish, fresh, eye catching and relevant!

Renee and her design skills have been instrumental in our new direction. I highly recommend her for not only her skill but the great way in which she implements it. I can’t recommend Renee and Merge Media enough.

I certainly am looking forward to working with her again in the future.